The American Family Insurance Company

The Company was founded in 1927, originally as the Farmers Mutual Insurance Company. At that time the company was started to provide auto insurance to farmers. Over the years, the company has expanded its product line to incorporate a family of insurance products including Life Insurance. Since 1963, Farmers Mutual Insurance Company has been known as the American Family Mutual Insurance Company to reflect the selling of Life Insurance and other insurance products to a wider clientele. The Company is headquartered in Madison, Wisconsin and operates in 19 other states nationwide. Last reported earnings for December 2007 in terms of Gross Revenue were: $6.867 billion. As its name implies the American Family Insurance Company is dedicated to family values. It offers a line of life insurance products that can help growing families build a secure future.
To meet these needs, the company offers a variety of Term and Permanent Life Insurance options including, Universal Life, and Whole Life. American Family's Term Life Insurance policies are among the most affordable in the country and are available from for 5, 10, 20 or 30 year terms. Permanent Life Insurance policies from American Family are more expensive, but build cash value, and remain in effect for the entire lifetime of the policyholder. American Family offers both Whole Life and Universal Life insurance polices, both are Permanent Life Insurance, but Universal Life affords the policy holder the ability to change premium and death benefit amounts over the life of the policy.